Novel Insurance
Most motorists have probably uttered the plaint: “Every time I have my car washed, I know it is going to rain." An enterprising American service house proprietor determined to , overcome the sales resistance of such an attitude, and adopted an unusual method of insuring this business. He issued “rain cheques” to his customers after a car-wash, entitling the motorist to another job for nothing should it rain within 48 hours of its being washed. Some 3000 cars have already been washed in the establishment since the scheme was introduced, and only 50 customers have collected on their rain insurance.— “Dunlop Bulletin. ,
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https://paperspast.natlib.govt.nz/newspapers/NA19380723.2.106.3
Bibliographic details
Northern Advocate, 23 July 1938, Page 15
Word Count
103Novel Insurance Northern Advocate, 23 July 1938, Page 15
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