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Manawatu Times, Volume 64, Issue 172, 24 July 1939, Page 2

Those wild and woolly savages, the cannibals of the New Hebrides won’t eat smokers! T’Jaey say tobacco spoils the flavour! De la Rue, the famous explorer, who ought to know, vouches for this. If it’s as true as he declares it is, the moral would appear to be: “If you’re going to the New Hebrides don’t forget to take your pipe along and to keep a full pouch! In savage lands or civilised ones, tobacco is a boon and a blessing—especially “toasted” which provides the best of company in lonely hours, comfort iu sorrow, solace in adversity. You never tire of “toasted,” so pure, sweet and mellow, and so harmless withall! Toasting (the manufacturer’s unique process), rids it of its nicotine and makes it safe for evon the heavy smoker. Over and over again attempts havo been mado to imitate this superb tobacco. But it can’t be done! The secret is the manufacturer’s. Refuse i all substitutes. There’s no substitute . for Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold.