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Manawatu Times, Volume 64, Issue 55, 7 March 1939, Page 4

It is pointed out in the SwedishAustralian and Swedish-New Zealand Trade Journal that the export statistics do not reveal the truo position of Sweden as a buyer of Australian and New Zealand products; Swedoxi imports the larger proportion of such products not direct but indirectly from Great Britain and the Continent of Europe. Only about 20 per cent, of tho total imports of New Zealand goods by Sweden is directly imported. The direct trade to Sweden lags far behind the direct trade from Sweden, and the Journal explains this by the statement that Swedish exporters have long ago realised that Australia atid New Zealand offer good markets for Swedish product*, Em xusuur jyesu*

they have, therefore, had their own branch offices and representatives in Australia and New Zealand. But though the British Board of Trade year after year has pointed out that Sweden, with the high standard of living and strong purchasing power of its inhabitants, offers one of the bef markets in Europe, Australian and Net Zealand exporters have only recently given any thought to Swedish markets and appointed representatives in Sweden,