British Radio Asked to Halt Drive for Beer

Manawatu Times, Volume 63, Issue 60, 12 March 1938, Page 11

British Radio Asked to Halt Drive for Beer

LONDON—Particular care is to be taken in future by the British Broadcasting Corporation, the Monitor learns, to ensure that liquor propaganda does not insinuate itself into British radio programmes. Temperance advocates here have been disturbed by several programmes which have appeared to bo boosting beer, and by one in particular which included a talk on the merits of r and ended with what has been called the brewers’ signature tune, a song entitled "Beer, Beer, Glorious Beer.” The immediate result of this radiocast has been to arouse protests from anti-liquor organizations. These protests have been sympathetically received by the 8.8. C. "We arc extremely sorry that objection should be taken to the pro gramme,” a spokesman at Broadcasting House told the Monitor. "We nave a reputation for our sense of responsibility and for the cleanliness of our programmes. ’' The reputation of the 8.8. C. has for long stood extremely high in these matters. Comedians aro forbidden to use drunkenness in their material, and the publications department will not accept advertisements of intoxicating liquors, fcjir John Keith, director-general, is known to the public as a man of almost austere standards.