Pyramids To Advertise " Marco Polo”

Manawatu Times, Volume 63, Issue 45, 23 February 1938, Page 11

Pyramids To Advertise " Marco Polo”

Samuel Goldwyn wired tho Egyptian Legation in Washington on October 22 asking rates and conditions for using sides of the Pyramids for advertising purposes. If successful in making a deal, the producer will erect neon signs on the Pyramids to advertise his production, “The Adventures of Marco Polo,” and use the showmanship stunt in his publicity throughout tho world. Goldwyn’s idea of using the Pyramids as billboards is not as far-fetched as might seem at first glance. The ‘ ‘Topics [of the Times’’ column on the editorial jpage ofthe New York Times of September 27 reported: "Le Matin of Pans says the Egyptian Ministry of the Interior has announced that electrie advertising spac 2 on the Pyramids is to be let.”

Invading a :ield formerly reserved to the Academy of Motion Picture Arts and Sciences, 1700 Los Angeles junior college students made the first 1937 film award, voting Carole Lombard the screen’s best comedienne for her performance in “Nothing Sacred.” On the basis of her work in the David O. Selznick technicolour comedy, in which she co-stars with Fredric March, the Department of Drama students presented Miss Lombard with a huge loving cup. Tho inscription cited her perform ance as the finest of the year, <B> <B> <S> John Carradine, whose brilliant character portrayals of everyone from Abraham Lincoln to the darkest villian have made him the most-loaned-out player in Holy wood, has returned to his homo lot—2oth Century-Fox—to work in "Kidnapped.” Warner Baxter, Freddie Bartholomew, Leon Ames, Ralph Forbes, and Arleen Whelan have already been siet for roles in the important production based on the famous R. L. Stevenson st6ry.