Publicity Campaign to Extol Virtues of Wool

Manawatu Times, Volume 61, Issue 9, 11 January 1936, Page 5

Publicity Campaign to Extol Virtues of Wool

HOSIERY TRADE’S MOVE

United Press Association— By Electric . Telegraph.—Copyright.

LONDON, Jan. 8

Leading Bradford wool men met and approved the hosiery trade’s proposal to launch a campaign to encourage the use of wool in view of the inroads made on the market by cotton, linen, and rayon. The possibility will be raised of adapting machinery to knit artificial fibres for hosiery or to continue with wool against foreign competition, mainly Japanese. Some speakers thought the campaign was unnecessary in view of the absorption of Australia’s 3,000,000 bale clip, but others emphasised that other countries rather than Britain were consuming it. Work (they said) must be provided for Britons, and use must be found for the Australian clip if, it continues to increase. It was considered that a collective effort to emphasise the virtues of wool should be made in Australia.

Wool Replaces Cheese

USING ITALY’S CASEIN

LONDON, Jan. 8,

Through sanctions curtailing her exports of gorgonzola cheese, Italy is increasingly churning her surplus casein into a substitute for wool, aiming at an annual output of i^ 00 tons. The substitute can be produced at half the cost of real wool. . Samples of this fibre were examined by Professor King, c': the Textile Research Department, Leeds Universiy, who does not think it will ever n a natural wool. It looks aiee superficially put there are doubts as to its ability to stand the tests of durability and washing. ___