Page 4 Advertisements Column 2

Manawatu Times, Volume LVI, Issue 7068, 30 January 1933, Page 4

For your throats sake, smoke CRAVENS. If the cigarette you smoke makes you cough, or causes throat irritation, change over to FRESH CRAVEN “A” and observe their distinguishing smoothness. Every advance in manufacture, every development of Science, every scruple of Hygiene, finds expression in CRAVEN “A” which reach you in FAC-TORY-FRESH condition, protected against all climatic variations by a patented Wrapping of moisture-proof “ CELLOPHANE.” CRAVEN “A” are made, every strand, from pure Virginia leaf; blended, mellowed and matured in the most Hygienic manufactory of cigarettes in the World, and guaranteed by Carreras Ltd., famous for Quality since 1 788. No other cigarette w’as ever produced with greater care or under such ideal conditions for making smooth, cool-smoking:, non-irritating cigarettes. On Organist s<ys> With reference to the statement made in your advertisements that Craven “A” Cigarettes are harmless to the throat, I would like to suggest that you are entitled to be more positive in your claims. Singers and smokers, to whom cigarette smoking is one of the joys of life, need suffer no self-denial if they stick to Craven “A”. I know of nothing better to protect the throat against infection and to ensure complete freedom from irritation. Theoriainal of the above letter,hr Sled at Arcadia Works. m /- m n m wrnmm■ & SISSSf m m m m m ■ m IggS mm Sealed Fresh —Sold Fresh in 10s, 20s and 50s. B CMJWHfX made specially to prevent sore throats N.Z. Representatives: Falrbaim, Wright & Company, Christchurch, Dunedin, Wellington and Auckland