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DEVELOPMENT OF BUSINESS In a recent published statement, Mr. D. F. Kelley, president of the Fair Department Store, of Chicago, refers to the development ef department-store business. He asserted:
“Of the innumerable types of advertising, the newspaper has proved itself the most efficient for the department store. Here accurate illustrations, coupled with attractive copy, will produce results. “We find no sales resistance to nationally advertised brands; in fact, the demand is probably five to one in most cases as compared with unbranded lines.
"If merchants will advertise aggressively and manufacturers will co-oper-ate, in order to create a larger volume of business, the result will be much more satisfactory in these times of socalled ‘depression’ than at any other period.’’
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https://paperspast.natlib.govt.nz/newspapers/MT19330125.2.68
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Manawatu Times, Volume LVI, Issue 7064, 25 January 1933, Page 8
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121Quick Results Manawatu Times, Volume LVI, Issue 7064, 25 January 1933, Page 8
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