Page 18 Advertisements Column 1

Manawatu Times, Volume LIV, Issue 6867, 23 March 1929, Page 18 (Supplement)

MW TYPI OF f IGURI AWE YOU ? 4: 3vr SSS( ii v ilb^ m [‘.'l X /*" X o X :: J X *«ss \\ •x " . I® '- '.f v V. & \ \ i&M If; > !■ ii m^s act 1 l \ mi Ss&k HHI ||g| mm | \ /J 1 h| |S| ■[ : • > fU : f- ' ■ I ]!» X:* 1 . c *es& m j. reomwwwv* i/i x’<,v' , fj 1 §|G |, 5 L mijlgm | |§M | $ v v : iv.: ■** . „*< I'^' I I | i Wfcf? .* ?< i *4 '* , \y*. T: 11 /i.XiilX |S P ; ; 4 f 4 vi,'-'i •; ' ” |£. ;X>;* E Ssh» s Sf > ■■■ -v,; ■■;-•<. r-V-;-m m s ? ymm V‘ , -if * ! $ - 1 1 n m X-; : S 11 f •: S. ? Si! !i< -j iM m iJSffiaißal i % :m- / i ix v! ■v i IW ■J wm It t>- fi iy-A mm *■■■ 6 223 ii.iw : s.-fKE «.■■>; w 7% ; : r * ; ” i:~~ / — f, ?i i • ... Eras « ♦ V x ' / (F LJ Ifct* ?n 0$?: \ m TYPE S.B. -r-Swoy Back TYPE A.P f' A —Average Proportions j TYPE S.B.W. . —sftorf bWcw waist. TYPE B.J^ —B/g abdomen- 1 TYPE B.H. —Big Hip Scientific Analysis reveals amazing fads about Beauty Culture <A SWISHING of chiffons a twinkling of daintily shod feet —the glow of reflected light on sleek, chic coiffures—what a fascinating sight is presented by well dressed women gathered at any social function. And what an interesting study. Not in facial types alone but in figures— A casual glance leaves the impression that so far as figures are concerned, most women differ but slightly. Yet on a more observant view, one notices distinct variations in the types present. Take, for instance, a group of slim, tall women. Notice how one differs from another in hip development and contour—how another, smooth and straight of hip, is of a distinctly sway back type through a sharply incurved waist at back. Another, straight lined at back and hips is decidedly developed of bust and abdomen. One may be slender yet differ vastly from another so described. Then, how shall a corset, designed merely upon slim lines, care equally well for a slender figure, virtually hipless, but with developed abdomen and an incurving waist? Clearly these two so different figures CANNOT be equally well served by one and the same corset. As well expect three big hipped women, one heavy, one medium, one slender, to wear an identical model with success. In view of these facts, is it surprising that ordinary standardised corsetry is being rapidly superseded by true-to-type Berlei Foundation Garments garments that suit the individual need? i Five Fundamental New Zealand Figure Types discovered by Berlei A new elegance, a greater loveliness for New Zealand women is assured by Berlei True-to-type Foundation Garments. A scientific survey of over 25,000 New Zealand and Australian women, made by Berlei Ltd., revealed the fact that the physique of New Zealand women demands its own corsetry. This survey classifies New Zealand figures into FIVE FUNDAMENTAL TYPES. Each type with slight but inevitable variations. Above are shown these FIVE TYPES. No matter which of these you be, or what your individual variation of that type, a new elegance, a new loveliness is YOURS if you let a True-fo-Type Berlei care for your figure now and always. Every Berlei sold to-day is designed for the New Zealand figure types. TTje Cfive Cfigure Types of cs\e)r> Zealand Women Ifie ‘Berlei Type Indicator Now, through a most ingenious device, the Berlei Type Indicator, all the guess-work is eliminated from corset fitting. This accurate instrument, used in conjunction with the bust, the waist and the hip measurements, instantly denotes your figure type. By its use your corsetiere is enabled to fit you with the correct Berlei, scientifically designed for YOUR particular figure. Leading drapers throughout New Zealand, have been provided with Berlei Type Indicators. Insist that the corsetiere attending you use the indicator to define your TYPE OF FIGURE. It will assure you of the most perfect fitting Foundation you have ever worn —a Berlei TRUE-TO-TYPE -ration. SHORT BELOW WAIST. Depicted on the left is the figure defined by the Berlei Scientific Measnrement Survey »s SHORT BELOW WAIST. Note its characteristics. If your figure is akin to it, then you will be best served by a BERLEI SHORT BELOW WAIST model. AVERAGE PROPORTIONS. The next figure classifies as AVERAGE PROPORTIONS. Should you belong to this classification, a wide range of Berlfi True-to-Type creations specially designed for this type and its variations—tali, slender and medium, are now procurable from reliable drapers. SWAY BACK. Some charming figures, tall and slender, possess an incurving waistline which must be cared for if a straight silhouette is to be achieved. The bewitchingly dainty SWAY BACK Berlei models care for such figures in a most competent and comfortable manner. BIG HIP. Some women, otherwise slender, medium or hcaiy, often show a tendency towarda over development at hips. Special BIG HIP Berlei models have been designed for these ficures and for slenderising as well as comfort, are the last word in Foundation Garments. BIG ABDOMEN. The -woman of heavy, medium ar slender proportions, who needs to control abdominal development, is well provided for in the Berlei True-to-Type range. A most comprehensive selection of Big Abdomen models designed exclusively for her particular retirements arc available. You approximate one of the five Fundamental New Zealand figure types illustrated above. Insist then that your draper supply you with the model specially designed for your type of figure. If any difficulty is experienced in procuring this, write to Berlei ( N.Z) Ltd., Lome Street ,* Auckland, who will see that you are supplied. Berlei Foundation Garments are the only True-to-Type creations made. True to-type Foundation Garments i