v'' ism jj The Rage of New York. Gaily coloured floral Silk Handbags in semi-pouch, block and long shapes with inside purse and double mirror. The cleverly pleated or ruched materials will enhance any Summer frock, and erinoid, chain, and corded handles add a smart finish. Exclusive to the P.D.C. and priced at ... 21/jt A completely reorganised Showroom enhances this advance showing of the early selections of Millinery, Suits, Coats and Frocks. Stroller Coats—Pleated 1 Swing Skirts—Monotone Fabrics—Corselet Waistlines • —Under Chin Ribbons—Boleros —are the Fashion highlights of this season, and the colour leaders will be Honey Gold, Salad Green, Sea Haze and Tabac d’Orient. ’ . Illustrated at Right % ’*?■ \ J ■f There is a lilt and a dash about this Emerald Green Spring Felt. Fly-away brim with plate like crown. The lacquered feather gives a striking finish. Price 35/ . Illustrated at Right. Step smartly into Spring in one of the new' “Swing” Coats. Practical and smart is this attractive model, in fascinating material of alpaca and wool off -white shade. This is just one of the many variations in the new' coat silhouettes. W. size. Price P m m VJ m Imported from London. y* For more dressy occasions Fashion finds favour in the new edge to edge” Coat. A smart model in navy wool georgette is collarless with novelty braided pocket trimmings and a striking silk cravat of navy and cherry contrast. S.W. size. Price This Youthful Model Hat is featured in Georgian Gold , Braid Straw. Bonnet effect which • is worn well back on the head. The brim is cleverly trimmed with forget-me-nots to tone. Finished with brown petersham ribbon bandeau and bow. Price 15/6 Illustrated Above. “The Blouse Frock” is one of Spring’s new innovations. This petite Canadian model created in the new colour combination sponsors a dainty sheer blouse of magenta patterned in white and Fashion’s - latest “permed pleated skirt” of navy. A wide sash defines the natural waistline. S.W. size. Price /£GNS For your next social function, a charming little Afternoon Ensemble would be flattering. A navy and white printed silk frock is accompanied by an edge-to-edge Coat of same design in light sheer fabric. S.W. size. Price 6 gns Illustrated at Right. is a i most becoming Hat of distinction and charm. Featured in black hand plaited straw. The all round turned up brim has a self toning felt bow placed in front with nickel ornament. Felt chin straps complete this charming version. Price i Illustrated at Left. Typically Spring is this Guardsman Red Light Weight Felt, which is severely plain in its extreme smartness, the only trimming being self shade petersham ribbon binding, the upturned brim and forming chin straps. Price i5/6 32 Typically “Edwardian” is an exclusive Navy Model. Rather flattish crown in sisal straw with severe straight brim in stitched taffeta, which is underlined with Beauganvilla Taffeta. A most beautiful trail of flowers to correspond with underbrim is placed across crown holding veil imposition which continues over side of brim and ties in large bow under chin. Price 45/Sophisticated Palermo Green Sisal Straw Model with flat crown and wide straight brim, with uprolled edge. The brim is risen at back to give that new bandeau effect, which is artistically swathed with satin to tone and continues through side of crown forming stiffened fly-away end. Price 45/The PREMIER DRAPERY COMPANY Ltd PALMERSTON NORTH
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/MS19380825.2.174.3
Bibliographic details
Manawatu Standard, Volume LVIII, Issue 228, 25 August 1938, Page 15
Word Count
558Page 15 Advertisements Column 3 Manawatu Standard, Volume LVIII, Issue 228, 25 August 1938, Page 15
Using This Item
Stuff Ltd is the copyright owner for the Manawatu Standard. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.