BOOSTING BUSINESS.

Manawatu Standard, Volume LI, Issue 118, 20 April 1931, Page 8

BOOSTING BUSINESS.

HOW MANUFACTURERS PROFIT. Speaking at a representative gathering of . American business people. Miss Jeanette Carroll, a prominent American business woman, made some interesting remarks on the subject of developing business. She said that the man who had an article for sale must tell the world about it. “After the hot air furnace was invented,” she said, “it required 60 years to get any distribution for the invention. It was not until advertising was used to sell furnaces and began to tell the people everywhere what useful, convenient, labour-saving, comfortable devices they were that they began to sell widely.

“Manufacturers know enough nowadays to make immediate appeal to the masses through advertising, and especially newspaper advertising. An example of this modern attitude is found in tho electrit and gas refrigerator. As soon as these were in production they were widely advertised, add the result was immediate national distribution. Almost over night, householders, with perfect confidence in the truth of advertising, equipped their homes with these up-to-date conveniences.

“Thirty years ago almost everything for the table was bought in bulk. Food was scooped out of open boxes and barrels, where it had been exposed to flies and dirt.

“Modem food comes in dirt-proof tins and packages. All of this is the immediate result of national advertising-”.