BUSINESS DEVELOPMENT.

Manawatu Standard, Volume XLVIII, Issue 221, 16 August 1928, Page 8

BUSINESS DEVELOPMENT.

IMPROVEMENT OF SERVICES. The following messago from the Princo of Wales was read by Mr Charles A. McCurdy, president of the Advertising Association, at the opening session of the fourth Advertising Convention at Birmingham, England, on Juno 12, at which more than /00 delegates were present: “I regret that I was unable to accept your invitation to attend _ the fourth convention of the Advertising Association at Birmingham, but at this moment with conditions definitely favourable to a revival of trade, my thoughts will be with you as you deliberate on wider and better marketing of British goods. By bringing into play those new and scientific methods of marketing which modern conditions demand, we shall go far to retain that pre-eminent position in commerce which has been won for us by the efforts and enterprise of previous generations.”

Mr McCurdy, in his opening address, said no place could provide a more fitting setting for a trade convention than Birmingham, where the industrial spirit of the English people manifested itself in an amazing profusion and variety of output. He continued:

“Tho newspaper trade is the most remarkable example of scientific advertising and business development that tho world has yet seen. The message of the convention is that what has been achieved by publicity in the newspaper trade, constant improvement of service coupled with constant reduction of prices to consumer and constant increase of profits to producer, is in some degree possible to every other trade in the world.”

Sir Ernest Benn, speaking on advertising and social service said:

“When the history of our times comes to be written we shall he described as people who gave up work to take up politics, who laid down tools and attempted political experiments which did not succeed, leaving our job to our grandfathers and tho bill to tho grandchildren. This country is over-politicalised. For about 30 years politicians in the mind of the public havo been going up and tho business man down. True politics is becoming a lost art. Ente-r prise, skill, and knowledge which ought to be employed in the business of maintaining markets and providing employment are being diverted into new and puerile channels.”