MOTORING ITEMS

Matamata Record, Volume XIX, Issue 1787, 30 November 1936, Page 7

MOTORING ITEMS

VISITS TO MOTOR FACTORIES The numerous points at which a motor manufacturer makes contact with the public are indicated by figures issued by Morris Motors, Ltd., the largest British car concern. This company makes every effort to familiarise motorists with its production methods. During the last two years, no fewer than half a million people have studied Morris production processes at first hand by visiting the factory, attending film shows, and so on. Motorists have visited the Cowley works individually, and in organised parties from all over the British Isles, and have even come from as far afield as Scotland, the Channel Islands and the Continent. The programme of works tours is already complete for some months ahead. The Morris film programmes in Great Britain alone have been visited by 270,000 persons. The Morris Cinematograph Department has just been equipped with new projecting apparatus, and the five complete units now touring the country have appointments each week until June, 1937. THE MORRIS EIGHTEEN “ I feel that X should like to. tell you,” writes Mr. W. Wood, of Napier, to the Dominion Motors, Ltd., “now that I have had my Morris Eighteen for three months, how greatly pleased I am with the car. I have had, I think, eight cars of various makes, including a , which I had for eight years. I was so satisfied with the that I thought no one could ever sell me any . other car. However, I have found the Morris even better than the . I made a trip to Auck- ■ land, via Taupo. The car behaved perfectly, and the benzine consumption was excellent, 23-24 miles to the gallon. ) i / “ I particularly noticed that I was not in the least bit tired after a long day’s driving. The car is extraordinarly comfortable, both for driver, jand .j&uc sthe occupants of-the j g j*ack--seat, and I was surprised to find the car climb so well. Although she is equipped with a silent second gear, which so resembles top gear that it really is immaterial whether one is in top or second, I found that the car, when not cold, will take • very considerable hills easily in top ,fee ; ar. “On the return journey from Auckland, I was somewhat-surprised to find that she took with ease the $ steep ascent of Taurangakumu Hill in second gear, and that she did not get' unduly hot. Another noticeable feature of the car is the perfect way in which she holds the road, and the absence of all vibration when running over corrugations. I cannot speak too highly of the car. I had small children with me on the Auckland trip. They usually are car-sick,, but there was none of this with, the Morris, due, F think, to the absence of any swaying of the back of the car.” ■ \,J-