A MODEL NEWSPAPER.

Lyttelton Times, Volume LXV, Issue 7862, 18 May 1886, Page 3

A MODEL NEWSPAPER.

(From Martin’s Some and Farm, August.) ■A WORD FOR OUR ADVERTISERS. “Hold Past to That which is Good.” In a foot-note on one of our pages, we advise our readers to write to or call on those firms who advertise in our paper. By this it is not insinuated that they are the only reliable houses of their kind in the Colony; but what we mean, and say plainly, is that we know of the reliability of every firm advertising with us, as we are at some trouble to find out that the firms who advertise, and the goods advertised, are genuine, before we admit them. We should like to go much farther, and expose and denotmce the rubbish which is constantly being sold by means of false advertisements, and fraudulent testimonials ; but the libel law of New South Wales compels silence where, in many Cases, it would be greatly to the interests of our people if the truth could be plainly told. We have, therefore, only one way of giving advice—that is, to recommend what we know to be' genuine and good, and regret we cannot denounce that which is worthless and bad. This being so, we purpose noticing from time to time such articles as are advertised in our pages; and to, remove any doubts our readers may have, we ask them to do their part, and, if they have reason to believe that in any case they do not get from our advertisers what they were led to expect, to report such case to us, and we shall have it properly attended to; and, should a satisfactory explanation not be obtainable, we shall cancel such advertisement. Having made this explanation, our readers will be prepared to believe that we are not likely to be influenced by any false claims put forward in the interests of any article or firm; aud when we undertake to say a good word for ST JACOBS OIL our readers can accept what we say, with our assurance that “we know of what we speak.”. That ST JACOBS OIL has a place—and that a large place—in relieving the bodily pains that “ flesh is heir to” is admitted the world over; but that it will relieve or cure every pain is absurd. Our experience with it has been somewhat extensive, and we will give a few instances. We know one gentleman who was so reduced in strength by long-continued rheumatics that he despaired of ever again being able to work. That gentleman is to-day an active man, and if any of our readers ask him what cured him he will say at once, ST JACOBS OIL. We know another gentleman who suffered for two years with an acute pain in the lower back—the result of catching cold, by being chilled after active perspiration. That gentleman got almost instant relief from ST JACOBS OIL. So we say to our readers. If you suffer as either of the above gentlemen did, try BT JACOB. We also know of several instances where the use of ST JACOBS OIL enabled the users to endure what they will each state they do not believe they could have accomplished had it not been for this OIL. A friend of ours, aged 19, and weighing only Bst 61b, completed a journey from Sydney to Rockhampton, 1306 miles, on a bicycle; and although it would be saying too much to say that he could not have done this journey without the assistance of this OIL, yet he does say that the rubbing down with the OIL after a long day's ride freshened him up so that the following morning he did not feel any ill effects from his previous work. We know two other cyclists who have each done from 500 to over 1000 miles hard and almost continuous riding, and both of them used ST JACOBS OIL freely. These two gentlemen are firm friends of the remedy, which assisted them in their performance, and always have a good word for ST JACOB. Whilst this is so, we know of several cases which have caused complaint. We know of one gentleman who dressed his wife's sprained ankle with ST JACOBS OIL in such quantity, and in such a way that it acted worse than a strong mustard plaster, and was really doing more harm than good. But that was not the oil’s fault; it was the fault of the person who applied it. From what we have said above, our readers will see that we believe in the merits of ST JACOBS OIL, especially in such cases as we have named. After considerable experience, we do not hesitate to recommend our readers to give ST JACOBS OIL A TIIIAL,