"BUTTER FROM BELOW"

King Country Chronicle, Volume XXVI, Issue 3443, 15 March 1932, Page 2

"BUTTER FROM BELOW"

CAPTURING DANISH TRADE. Some idea of the manner in which New Zealand dairy produce is being pushed in the great industrial centres of the North of England, which has long been a stronghold of the Danish butter trade, is gained from a cutting from a Manchester newspaper forwarded to Mr. Fred Jones, of Peria, by his uncle, who is proprietor of an old-established printing firm in that area. Mr. Jones had sent a sample of New Zealand butter Home, and in reply received the following comment: "I wish to thank you for the butter you have sent to us. It was very much appreciated I can assure you, and we are all going in for using New Zealand butter. There is quite a campaign just now in the northern towns advertising New Zealand butter and cheese. lam sending you some cuttings from to-day's paper which will show you what is being done. I am very glad, too." The cutting is as follows: "Northern ports are expected to play an important part in a renewed campaign which began to-day, by the New Zealand dairy producers to capture a larger share of the northern market. Their liner Middlesex, which arrived in Manchester during the week-end, to-day unloaded her huge cargo of nearly 16,000 boxes of butter and 5300 crates of cheese. The products will be sold over the wide area covered by the port of Manchester. During the current dairying season some 25 steamers are carrying cargo from New, Zealand consigned to Manchester, 'and it is anticipated that a fair proportion will call at Manchester in addition to Liverpool. The new campaign began at Bolton to-day. A team of canvassers has been operating during the past week with remarkable results. Five hundred of Bolton's 700 grocers are making special displays of New Zealand butter during the week, while a special film depiciting the. production of New Zealand butter is being shown at picture theatres and at lectures which are being delivered by Miss D. Proctor Jones, formerly of the Sunlight League, to gathering of cookery and secondary school teachers."

With the cutting is a picture of New Zealand butter being unloaded in Manchester docks from the hold of the s.s. Middlesex under the caption, "Butter From Below."