THE OUTSIDE WORLD.

King Country Chronicle, Volume XXII, Issue 2517, 22 December 1927, Page 5

THE OUTSIDE WORLD.

A NEW ZEALANDER ABROAD. BRITAIN'S TRADE RECOVERY. Among those to return from abroad by the Tahiti on Monday were Mr and Mrs Albert Russell, of Wellington. Mr Russell, who is a director of Messrs J. J. Niven and Co., when interviewed, stated that lie had been absent for 11 months, during which time ho had toured America and Europe, combining business and pleasure in a. very happy manner. "I had to leave New Zealand," said Mr Russell, "to be told that we have the best Government in the world. Those people in America Who know of New Zealand—and there are not. too many of them—seem to know of it through ' our legislative measures. Whilst it was very delightful, to hear such things from the occasional wTellinformed man, I am sure that our country and its products are insufficiently adveitised in America-. * A little more enlightenment as to what Ave have to show, what we produce to eat and to wear, would do no harm.. I learnt in Canada that New Zealand i was the greatest exporter of butter in the. wcrld, and, speaking about butter, you do not have to move about London long before you learn that our butter is a wonderful asset to..the bfenders, who, taking pud vantage of our higfr standard as regards water content, use it extensively to blend with other Continental butters not so sparing in water content.V. Our butter is the very best, but there again it is not advertised as it should be.: ; It seemed to me that it would be a good thing if the Government could be induced to spend more on advertising our butter, and even to run a slogan.. competition in England as a. means" of attracting attention 'to' the .'quality of our butter. , Whilst in London I visited the Advertising Exhibition at .Olympa, and confess that I was disappointed at the paltry show we made. On making inquiry I was informed that the exigency of: praetisnlg economy was responsible display. It appears to me that as Great Britain is our greatest, almost our only customer, it would pay to keep spending money judiciously there in. advertising, but rather through a New Zealand House with affiliation in London than through the office of the High Commissioner." „ 3