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Hauraki Plains Gazette, Volume 53, Issue 32459, 26 July 1944, Page 8

Never argue with an anti-tobac. Waste of breath. He’s bound to abuse a habit he can’t acquire. What can a chap who doesn’t smoke know about ,smoking, anyway? About as much as a fellow who can’t play knows about billiards! And these non-smokers are seldom content to leave smoking alone themselves; they insist on your leaving it alone, too! Of course, everyone knows (or ought to know) that tobacco reeking with nicotine isn’t fit to smoke. It bites the tongue, irritates the throat (causing smoker’s cough), and may do you a lot of harm. Why smoke such poisonous stuff, when you can get “toasted” at the nearest tobacconist’s ? And you can indulge in toasted freely as you please without feai’ of consequences. Toasting rids it of nicotine considerably and gives it its delicious flavour and beautiful boukuet. 'Six brands only, remember, of the genuine toasted—Cut Plug No. 10 (Bullshead), Cavendish, Navy Cut No. 3 (Bulldog), Riverhead Gold, Pocket Edition and Desert 'Gold. The fame of these tobaccos has spread far beyond these shores. They challenge comparison with the world’s best!