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Hauraki Plains Gazette, Volume 51, Issue 3176, 30 September 1942, Page 7

“I reckon,” said the reporter to .the tobacconist, “that the roll your own game has played old gooseberry with the sales of packet cigarettes?” “No denying that,” replied the whiff merchant, lighting his pipe, “but what we lose on the swings we make Tip on the roundabouts, in other words while the demand for ready-mades is fading out the demand for cigarette tobaccos — more especially Riverhead Gold and Desert Gold, the two brands most wanted — has increased tremendously,. and the quantity Of these we sell is simply astonishing. They’re always fresh and moist, d’y’u see, never stale and dry like the readymades often are. You can tell a cigarette made of either by its bouquet, pure, too, like all the toasted brands. Toasting works the nicotine out of them. And you can roll ten fullsizedi smokes for less than 4d. There are also three genuine toasted blends for the pipe—Cut Plug No. 19 (Bullshead), Navy Cut No. 3 ('Bulldog), and Cavendish and if the're’s anything to beat them, I haven’t heard of it.”