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Hauraki Plains Gazette, Volume 51, Issue 3150, 29 July 1942, Page 3

Eighty cigarettes a day! M. Aristide Briand, “the strong man of French politics,” smoked 80 cigarettes a day—and lived to be old. Yet the enemies of the weed will insist that smoking, even in moderation, shortens life! But that depends on the tobacco. The famous Frenchman’s favourite blend must have been of exceptional purity to admit of his indulging so freely. Because brands there are in plenty, which it would be simply 'Suicidal to smoke to that extent owing to the quantity of nicotine they contain. Tobacco absolutely free from nicotine is unknown, but our N.Z. brands are not far off the mark. The toasting they are subjected to at the factory accounts not only for their comparative freedom from nicotine, but for their peculiarly delicious flavour and unequalled aroma. They do not, oe it noted, affect the heart ,and are the only toasted tobaccos. That they possess an irresistible attraction for smokers is proved by their extensive sale. There are only five toasted brands: Riverhead Gold, Desert Gold, Cut Plug No. 10, Pocket Edition and Navy Cut. No.’