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Hauraki Plains Gazette, Volume 51, Issue 3139, 8 July 1942, Page 6

Should ladies smoke? A correspondent of an Auckland paper says “No,” and declares that “smoking by women is indecent.” A standard dictionary defines the word “indecent” as “offensive to modesty; immodest.” But few 20th. century people will see more immodesty in a lady smoking a cigarette than in her drinking a cup of tea or powdering her nose. Had this censorious party warned smokers of both sexes agains the risk they run in smoking tobacco loaded) with nicotine he. would have rendered a public service for therein lies a very real danger. However, the remedy is simple; smoke “toasted” which is practically freed from nicotine by the manufacturers. Special purifying process. The five brands of toasted —Cut Plug No. 10 (Bullshead), NavyCut No. 3 (Bulldog), Pocket Edition, Riverhead Gold and Desert Gold are as safe as tobacco can be made and a source of constant pleasure and delight to smokers everywhere. The two first named brands are unequalleg for the pipe; the other three make 4 cigarettes of superlative quality. “Toasted” “spoils” you for all other tobaccos.