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Hauraki Plains Gazette, Volume 51, Issue 3115, 6 May 1942, Page 6

What would the world do without tobacco? —the source of so much joy and comfort to the human race. There is indeed, as Kingsley wrote, “no herb like it under the canopy of heaven,” and if, as its enemies allege, it sometimes proves injurious that is o»ly when there is too much nicotine in it. 'For nicotine is admittedly poisonous stuff. In such cases the smoker may fail to realise his danger until failing health compels him to seek medical aid. But the five famous toasted brands, Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Pocket Edition, Riverhead Gold and Desert Gold, never harmed anyone. On the contrary, they have 'benefited smokers innumerable and will continue their beneficient work indefinitely, for they tranquilise the troubled mind, relieve mental stress, cheer and solace. Their exquisite purity—is largely owing to the toasting they undergo at the factory which effectually eliminates injurious excess of nicotine. It also gives these beautiful tobaccos their delightful fragrance and matchless bouquet. No other tobacco at all resembles them. They are unique—unapproached and unapproachable’