THE Hauraki Plains Gazette. With which is incorporated THE OHINEMURI GAZETTE. Motto: Public Service. MONDAY, WEDNESDAY, FRIDAY. FRIDAY, JULY 4, 1930. EMPIRE MARKETING.

Hauraki Plains Gazette, Volume XXXXI, Issue 5595, 4 July 1930, Page 2

THE Hauraki Plains Gazette. With which is incorporated THE OHINEMURI GAZETTE. Motto: Public Service. MONDAY, WEDNESDAY, FRIDAY. FRIDAY, JULY 4, 1930. EMPIRE MARKETING.

WHAT is being done in the United Kingdom to push the sales of New Zealand and other Empire produce is fully described in the fourth annual report of the Empire Marketing Board, which has just been issued and which covers the year ending May 31st, 1930. “There has, without question, been a marked advance,”' states the report, “in 'the habit of Empire buying in Great Britain in the past year.” Attention was drawn in the last annual* report of the Empire Marketing Board to a number of Empire-grown foodstuffs, shipments of which into the United Kingdom had surpassed .. all previous records in 1927 and 1928. The list was long and comprehensive. In spite, of this, the year now under review showed further evidence of pro-, gress in.the consumption of Empire produce in the United Kingdom. Some foodstuffs, record shipments of which were noted, in the last report, arrived in even greater quantities, while other commodities established records. Among the commodities mentioned are New Zealand cheese, butter, eggs and frozen pork, all of which established in 1929 a record over any previous year. The Empire Marketing Board has been encouraged by its experience jn the past year. There has again been an appreciable quickening of interest in the theme of Empire buying among men and women in the United Kingdom.; The purpose of the Board is clear and definite. - It is to improve the quality and increase the quantity of Empire products marketed in the United Kingdom, and to make Empire buying a national habit. The Board aims at seeing that no factor contributory to the growth of Empire Marketing is neglected. The 'public of the United Kingdom has been , approached from many angles. There is, first, the need of making a busy, island, industrial people aware of the realities of the 'scattered Empire of which they are citizens. Such educational publicity can neither achieve its .objects swiftly nor have an immediate and measurable effect upon sales. Nevertheless, if the habit of Empire buying is to be permanently established,. educational publicity is essential. The more vividly .people appreciate the achievements, the possibilities and the needs of the Dominions and Colonies, the more naturally will they choose to do their business within the Empire. Behind all approaches to traders and consumers stretch, the innumerable fascinating problems of production and transport. The Empire as a productive entity is young. New sources of wealth are being opened up every year. The Empire is about the world. These facts give it a marvellous economic strength, enabling/ it to grow almost every kind of natural product. But the need of patient attention to every link in the chain between prairie and fruit farm, farm and plantation, and the retail shops of the United Kingdom is thereby vastly increased. The Board has reviewed all applications with the sense which four years’ work has given it of the complexity and of the seeming remoteness of many factors which bear ultimately upon the sale of Empire produce in the United Kingdom. The detailed sections of this report should be read in the light of the diversity, which gives such scope for - service to all citizens of the Empire and, at the same time, affords the strongest grounds for optimism as to the issue of their endeavours. . '