NATIONAL ADVERTISING.

Hawke's Bay Tribune, Volume XIII, Issue 70, 6 March 1923, Page 3

NATIONAL ADVERTISING.

PHOTOGRAPHS AND FILMS. DOMINION’S BEAUTIES O X N WORLD’S SCREEN’S. Christchurch, March 5. Some remarks upon the Government’s publicity work abroad were made by the Hon. G. J. Anderson, Minister in Charge of Publicity, to a reporter when passing through Christchurch to-night. One important branch of this work, he said, was the despatch abroad of photographic enlaJgenients, lantern slides and cinema film. Within the last five or six months this work has Ixien given special attention. The Tourist Department’s negatives had been carefully gone through and reduced from about 8000 to less than 800 and the whole Dominion was now' being rephotographed and the stock of negatives brought thoroughly up to date. The thermal regions had been completed and since the Christmas season the whole of the Southern Lakes districts. Southland and the West Coast fiords and Southland and Otago mountain scenery had lieen done, including the Milford and Te, Anau tracks. Some very fine photographs had been obtained and about 3000 feet of splendid cinema film. This material had all been developed and would shortly be ready for publicity purposes abroad. While he was in the south the Government photographer had also obtained cinema and photographic records of ! the enormous irrigation enterprises which were being carried out by the Government in the Otago district. This film would lie shown to the public of New Zealand at an early date.

Another Government photographer was at present in the Hawke’s Bay district securing film of the meat, dairy and fruit industries and other typical i material in that locality. Other part? I of the Dominion would be similarly « visited in rotation. There,must be no mistake, however, said Mt. Anderson, in regard to the publicity work which the Goyernnient is doing. This work was primarily, if not entirely, for the purpose of getting the country better known abroad. It was not the duty of the State to advertise within the Dominion the various localities of New Zealand. That work must be done by the various localities themselves. He was pleased to observe that recently there had been considerable enterprise displayed by certain centres in that direction. The energies of the publicity office were being devoted to turning out. work which was sent abroad to England, America and Australia. A great deal had been done in this direction already within the last few months and the work was developing very rapidly. As more money became available more would be done.

A good deal had been said about advertising New Zealand abroad. As a matter of fact, the publicity office had had for some time in its possession the fullest data to enable any advertising scheme that might be authorised to be prepared at a moment’s notice for Australia, Canada, the United States, England or India. There was no doubt that the State publicity work generally must develop. • Just at present the publicity officer, Mr. H. T. B. Drew, had aii extremely big task in hand and was getting out requirements for the coming Empire Exhibition. The programme. which had been decided upon and approved by the Dominion Advisory Council, was a very extensive one.