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Hawera Star, Volume L, 24 February 1931, Page 5

“When T’m real hungry for a smoko,’’ said a speaker at a social gathering the other day, “a cigarette is no earthly good to me. It’s like offering a fancy biscuit to a starving man. Even a cigar leaves me cold. A pipe of good honest ‘cut-up’ is what I crave —New Zealand toasted for preference. ’ ’ Most veteran smokers are like that. They prefer a well-loaded briar to the best cigar or cigarette. As to the New Zealand toasted tobacco it has this to recommend it: the toasting rids it of most of its nicotine, and leaves it sweet, cool and pure, whereas the foreign tobaccos are often rank with nicotine —a deadly poison, bear in mind. Can stuff like that be good to smoko, day after day, think you? There are only four brands of toasted: Riverhead Gold. Navy Cut No. 3, Cavendish and Cut Plug No. 10. They are all famous for their delicious flavour and fine aroma. And you can smoke them freely even to excess. They are toasted la!nd therefore harmless. ISC