WHO PAYS FOR ADVERTISING?

Hawera Star, Volume L, 10 September 1930, Page 6

WHO PAYS FOR ADVERTISING?

A COMMON DELUSION

One often hears ii said about a certain well advertised product or store, “They must spend a tremendous amount of money in advertising,” and sometimes someone else will add “Yes And the customer has to pay for it.’’ Of course this theory is entirely wrong. Advertising increases the- demandwhich in turn decreases overhead expenses in proportion which means that the price of the article can he reduced and still leave the required margin of * lii addition, increased production means larger quantities of raw materials and thus is another saving effected which is demonstrated in a minimum selling price. Anyone can test this; theory by coinparing, all things considered, the price of any non.-advertised product with the price- of a similar line, that is advertised. Furthermore, the quality of an advertised product can always be relied upon, for no merchant could continue spending money in advertising his goods if they were not good i enough to ensure repeat orders. In this way, lies protection .for the purchaser. He or she who determines to- buy none but advertised goods not only buys the best at tbe lowest price consistent with quality, hut is also assured of entire satisfaction, for every advertiser is only too willing to adjust any complaint to the satisfaction of the customer.

Advertising is news of great value to the customer. It keeps she or lie in touch with the latest in dress, household needs, pleasures, amusements, education. Advertising saves you time as well as money. Your newspaper will t-ell you where to go for what you want and how much to pay for it, for the advertisements give you at all times the right value.

The advertisers value your trade! They advertise to get it and continue advertising, to keep it. The store that advertises usually gives the- best service. Buy only advertised goods—shop at the store that advertises. Every advertiser stands back of his goods.