EMPIRE TRADE.

Hawera Star, Volume XLVII, 19 March 1928, Page 7

EMPIRE TRADE.

fc'OSTKKING JTS I)KVr-.LO.PALBXT. WORiK OF IMFKHIAJ, OFGANLSATLOX. BY n\niß - PMSS ASSOCIATION COHYKJGH’I? LONDON. Man'll id. An int’oi mat!v;* retrospect of tin* work of Hio Imperial Economic Cuia-i..it-toe .also the Marketing Board, has been issued by the former. It, stresses tke success of the campaign to uicui cafe the ideal of voluntary preference in the minds of British consumers. Conversely the figures show Ihaf the percentage of British exports to the Empire before the war for ten years average ;!4.7”>, while the percentage since 1 lias been 87. G. :5!».-\ -H2.J. -tvi.3, IS.fi'and (for nine months iTi 1!)27) I.C.'J. The last named is not actually a decrease because a foreign shrinkage din* to tin* coal strike disturbed the .U)2ti balance. The report extols over seas boards of control in adopting th ■ c< njinitteeview point that there was need of moderation in applying the principle of control. It also elaborates the success of creating an ideal background on which the Dominions could advertise their own products. To tins connection it is interesting to find that Canada is following Australia's (-xi.m.plo by having its own trade pub J'cilv in London. — J A:P.A. and "Bun.''