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Grey River Argus, 18 February 1944, Page 6

At an inquest at Birmingham not long since touching the . death of a young lady, Miss Madeline Merton, seventeen years of age, it was shown that the unfortunate girl tell asleep while smoking a cigarette in bed, tne coroner remarking that, notwithstanding the many fatalities arising from this cause, people would P e^ lst in running “a very foolish risk. J- e s> smoking in bed is a dangerous habit —and so is smoking out of bed, sometimes I for habitual use of tobacco heavily charged with nicotine may completely undermine the health, and there are, u nf o’- tun . a /‘L lv only too many brands like that about J' “Safety first” is a ‘slogan, and the safe way for smokei is to smoke “toasted, the six P°P a ‘ lar brands of which, Cut Plug No. 10 (Bullshead), Navy Cut No 3 (Bulldog), Cavendish, Riverhead Gold, Desert Gold and Pocket Edition, after treatment by e the manuf.acturers’ exclusive toasting process, emerge from it pure as tobacco can possibly be, for the “bite ’ is taken clean out of them, and, you can gel a smoke absolutely unequalled i° r flavour and aropia and comparatively innocuous.—Advt.