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Grey River Argus, 22 April 1925, Page 2

Mr McFarlane, of the New Zea 1 and Producers’ Co-operative Marketing Association, addressing Taihape factory suppliers, said (reports a correspondent) that the national brand of mistralian butter, ‘the kangaroo” had attained a high standard of quality. It was probable that, a. national brand for New Zealand would be adopted next vear. AVithin four years the New Zea- I land concern had attained to fourth | place among the marketing associat-. ions in the Old Country. Commenting, the Wairarapa “Age” says: Denmark, which knows something of the .ecret of marketing, does not affect any device or brand for its produce. It sells Danish butter as Danish butter, and gets top price for it- Australia has adopted a “Kangaroo,” but Australia has yet to demonstrate that -.ls butter will sell better for this than merely an. "Australian.” Tn spite of what enthusiasts say to the contrary, there arc many English people to-day apart from, the single million who saw the New Zealand footballers play, who are quite ignorant of the fact that the poverty-stricken title “All Blacks” is connected wiih the Dominion of NewZealand. AVhy should wo give consumers of our butter and cheese a similar hurdle to surmount.