Page 12 Advertisements Column 3

Gisborne Times, Volume LXXXVI, Issue 13092, 13 February 1937, Page 12

THE BOOTS DID IT What made those Hungarians so fleet tof foot in their (-soccer) match with England :at' Highbury ? asks an English writer. Billy Walker, manager of Sheffield Wednesday, the light there must- bo something in it. He -found that the players wore hoots winch weighed only I’lb each, whereas the average weight of an English player’s boot is 31b. A. supply was immediately _ booked for Sheffield Wednesday players.

Gif© tier tier due • ••• H © © © She’s a very important person is the Housewife, and no business can succeed without her goodwill. She holds the key to the Home Purse, does S 5 per cent, of the actual buying, and probably 75 per cent, of the choosing as well. And the best method of appealing to her? Why, through the columns of the newspapers, of course. She keeps abreast of the times, reads the news, takes an intelligent interest in the events of the day, and closely scans the odvertisesncnts. mm W She entertains, too, and over the afternoon tea she chats, and talk terns on clothes, food, and the home. She can be a sales force, too, because a recommendation here, a suggestion there, and another potential customer is inflMeaced by her. She knows from experience that, to be consistently advertised, a product must be good. Tell her about your goods through the columns of the daily papers. She’s your greatest market—and your most powerful. 0 ■ PRUDENT HOUSEWIVES STUDY THE COLUMNS OF THE GISBQRNE TIMES