Page 2 Advertisements Column 7

Gisborne Times, Volume LXXIII, Issue 11760, 6 October 1932, Page 2

JOHN WANAMAKER—“Prince of Retailers.” John Wanumaiker commenced business in April, lSbl. The first day's takings amounted to £o os did. Of this amount he spout t-5 on newspaper advertising for next day’s business and kept ds 9.1 din the till for change. He maintained that general policy, and built up America's greatest retail -•■business.' John Wanamaker was the big-, gcst retail advertiser- in the world. Most of the successful retailors iu America built their, businesses on their., policy of putting all their profits Pack into advertising during ,tho early days of their growth; using principally the “family” newspapers. • ‘ - -

Mil. RETAILER, — The “Gisborne Times” circulates every week-day- morning, over the whole of the East Coast districts from Wairoa to Cape ■ Runaway, and along the. 'Bay of Plenty as far as Wkakatane. It is well worth your while to inquire concerning. its ppssible service to youi If. you desire tp extend your business, let us talk it over.' Phone, or drop us a line and our. canvassers will gladly call and. see you., . Phones —Commercial, No. 500 ; Printing Department No. 818.

Evidence of having a premonition •for which ho could not account, but which proved to be . the forerunner of an accident, .was given by & witness in the Supreme Court m Christchurch. The witness.. who was. in charge of bridge work for tho West Coast, said that' he had told the men not to ; . rush on with The job, because ho had a -'hunch”. that something was about to occur. He did not know what, or why, and could .not account for thp ‘‘hunch.'”. It was the first time, .he bad-bad such a ‘‘hunch,” and. .the . first thno he • bad given a general .warning to tho men.. That. was.one or two.days prior to the accident. -