Page 6 Advertisements Column 3

Gisborne Herald, Volume LXXI, Issue 21581, 7 December 1944, Page 6

The world’s annual consumption of cigarettes now runs into billions. Originally they Were all hand-made, consequently comparatively expensive. Then some ingenious person invented a machine which turned out as many cigarettes in an hour as hand labour could produce in a week. Naturally, prices fell, and cigarette smoking fairly caught on. But. the cigarette tobacco in use at that, time whs far from present-day standards. and 1 you’d have searched in vain for brands of such superlative quality, as Riverhead -Go’ll or Desert, Gold—two of the finest cigarette tobaccos in the world l The three ether toasted brands (chiefly favoured by -pipe smokers). Cut Plug No. 10 (Bullshead), Pocket Edition and Navy Cut No. 3 (Bulldog), are also uneqtialled for flavour and bouquet and for their comparative freedom from nicotine — eliminated by toasting. All five brands are in universal use and are manufactured in prodigious quantities to meet Die ever-growing demand. Their popularity has brought out various imitations—that was inevitable! It: is Die penalty success always has to pay. But the real toasted cannot be imitated.