Page 7 Advertisements Column 3

Greymouth Evening Star, 7 November 1944, Page 7

\ I 1 ’ \ ' \- f yw wWKni /r zt/h \ I I9C9W 9 wfajlf THIS 18 WNEBE ' ESmWW' I WAR CAME 111 M' ' ■ Just when the name Berlei had become a symb’ol of beauty and suppleness, and the old word ‘corset’ forgotten, war stepped in. Beauty was no longer in Berlei’s hands. ■ Suppleness, too, departed. For industrial regulations reduced the amount of elastic in a garment to a bare \ few inches, and the time and material allowed for beauty’s sake alone, to I , O absolutely nil. I V Berlei went to war —turning out battledress and other necessary clothing 1 HMI f for the Services — and this supple Berlei beauty of 1939 became virtually a museum piece 1 . 1 ‘ But an end is in sight. Already a Berlei executive is in America examin- \ lp<i ing synthetic rubber. And war has at least perfected Nylon and the other gossamer-light synthetics which shall make your peace-time Berlei a thing of beauty and a joy to wear, beyond your wildest imagining 1 Thanks are due . . ® nJ IF9 would like io express our gratitude to the many women who have helped mitigate our labour • F shortage—especially those who, without manpower direction, gave up their leisure and voluntarily / 4 undertook the regular hours of work at 'Berlei. Their labour has been of real service to the community—producing not only foundation garments, but also huge quantities of battledress and 1 <?/Zw apparel for the fighting forces. We thank them. * /u —_— —.

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