USE OF PUBLICITY

Greymouth Evening Star, 23 August 1939, Page 12

USE OF PUBLICITY

PRESS ADVERTISING BEST. LONDON, June 15. The- Publicity Club’s cup for the year’s most outstanding achievement in advertising was presented to Mr. Frank Pick, vice-chairman of London Transport. Publicity was one of the most essential instruments of our democracy, Mr. Pick said, for if the people were to take any part in affairs they must know before they could choose or direct. “The modernistic movement.,’’ he went ori, “ha§ resulted in stunts; stunts in art, in music, in letters, in politics and in society. “Publicity takes many forms, and is sometimes hard to recognise. A sceptic, almost a. cynic, might see it everywhere, in the Chamberlainish insignia —first the monocle, then the orchid, and now the umbrella.” Sir Herbert Morgan said that advertising had become one of the valued servants of the State, as well as 'a mighty power for the development of commerce and industry. The universal wave of opinion in favour of a Ministry of Propaganda was of itself a tribute to advertising. “It must always be remembered,” he said, “that it is only through advertising in the Press that you can tell practically the whole public just what you mean to tell them just at the moment you want to tell them. “I think advertising in the Press is the best form of propaganda, and must always come first.” The Lord Mayor of London, Sir Frank Bowater, who presided, said that the advertising and publicity business was responsible for the distribution of over £100,000,000 a year in every kind of selling propaganda.