WOMEN MOTORISTS

Greymouth Evening Star, 15 November 1934, Page 9

WOMEN MOTORISTS

GADGETS THAT PLEASE. I am assured by a representative of the Society of Motoi 1 Car Manufacturers and Traders that the needs of the woman motorist have been considered this year as never before (writes Elizabeth Richmond, in £he London “Daily Telegraph”). Everything has been done to please the .woman who owns a car. Some of the new models have been fitted with last-minute beauty boxes and vanity cases and special mirrors for her use. Pockets that will hold sundry shopping have grown more capacious and shopping lists that can be fitted with new refills have been provided. Man does not mind much whether the interior of the car is upholstered with mere hide or real leather —but Eve does, so the new cars have been furnished with seats of improved leather that will be kinder to pretty frocks. Ventilation, too, has been an improved feature, so that if a woman has to drive to a theatre, with a man who insists on smoking a pipe—well, her hair will not suffer as it did in former days.

Women’s influence on the new streamline has, of course, been tremendous. Women like to he seen in

sports-cars, and that is one reason why many cars not at all of the sporting type have a sports-car finish to their bodies. Car manufacturers affirm that no woman will buy a car unless she likes the colour. A deep, ultra-marine blue promises to be one of the season’s favourites, but in the manufactures’ showrooms, as in the great fashion houses, colour secrets are maintained until display time. ’No man believes that the average woman driver can change gear properly. The new cars have been fitted with the simplest synchromesh gears. In the past women have found wheel changing on deserted roads a tiresome as well as a dirty, dusty business; the permanent jacks fitted to many new cars will do the trick so easily that wheel-changing for women promises to become ail agreeable amusement.

One prominent manufacturer has studied production Loin the point of view of the woman, who has to clean her own car, and women who buy his cars will be able to wash the shining of their new automobiles with rapidity. Womvn study motor clothes fashion for the coming year at the Motor Show. This year smart suede coals are to have a great vogue. Man has done his best to mike motoring for women a pastime without fears or tears. But I urderttand that there is ope thing he m.s not yet perfected.

He has not invented a driving mat for Eve that will no; scratch the backs of shoes 'or make driving entirely comfortable f <r the woman who wears high-heeled shoes.