INTENSIVE PUBLICITY
N.Z. PRODUCE ,JN ENGLAND An intensive campaign for New Zealand produce was carried out at Bournemouth, England, and in adjoining towns early in August. Prizes were given for window-dress-ing by butcher s and and newspaper publicity was used extensively. Innovations in publicity for New Zealand products were the use of giant kites on the beaches, and the running of a motor boat bearing a huge sign, “Buy From New Zealand.” Films were also exhibited and the Deputy-Mayor of Bournemouth spoke emphatically in support of New Zealand produce.
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Bibliographic details
Feilding Star, Volume 9, Issue 3850, 5 October 1932, Page 8
Word Count
89INTENSIVE PUBLICITY Feilding Star, Volume 9, Issue 3850, 5 October 1932, Page 8
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