MADAME STELLA RUBINSTEIN

Evening Star, Issue 23352, 23 August 1939, Page 16

MADAME STELLA RUBINSTEIN

INTERNATIONAL BEAUTY EXPERT IN DUNEDIN “ The desire for beauty is universal,” said Madame Stella Rubinstein in an interview granted to “ Helen ” on Monday morning, and to judge by her own attractive appearance and general air of chic madame has been able to fulfil her desire. Madame says that the majority of girls in New Zealand have lovely skins, but do not take care of them, and mostly they are badlv made-up. Better no make-up at all than that badly applied. “ Make-up,” said madame, “ must be subtle; it must not be applied as war paint, but carefully studied to accentuate the best and to cover up the faults. Here in New Zealand you are inclined to apply make-up too lavishly. The voung can perhaps carry it off, but when they are older their skin will suffer from excess of cosmetics and will reveal their age.” f Moderation is madame’s golden rule. “ft is not how much you, use, hut what you use and how you use it that matters.”

Emphasising the importance of the care of the skin for prolonging a woman’s loveliness, madame declared that 10 minutes daily devoted to the care of the skin can assure its lasting heauty. “Of course,” she said, “if you have neglected- yourself—if you have permitted lines, blackheads, enlarged pores, relaxed muscles, or double chins to come, you will have to fake extra care, but they can be corrected.” Madame has travelled in the principal cities of Europe—Geneva, Copenhagen, Berlin, Vienna, Paris, and London ; she has advised queens and the leaders of Continental society; she has toured the United States and South America, and has purveyed heauty advice to America’s brightest stars of stage and screen. All her varied experience has convinced her of the absolute truth of the contention that “ youth and beauty ” are within the reach of every woman. ‘ The Way to Beauty ’ is the title of a book written by madarae’s, sister, Helena Rubinstein, the famous beauty expert who in private life is Princess Gurielli. In this hook she tells how to correct skin faults, how to massage for beauty, how to use make-up to obtain the best results, how to care for the hair, and how to beautify the hands. The book concludes with a chapter on posture, with diagrams explaining the exercises suggested. Common sense and moderation are the keynotes of this book, as they are of all Rubinstein treatment and preparations.