THE AMERICAN BEAUTY SPECIALIST

Evening Star, Issue 22596, 13 March 1937, Page 27

THE AMERICAN BEAUTY SPECIALIST

The American beauty specialist is doctor, scientist, fashion adviser, and a few other things. Her clients want slender figures, good carriage, and good health, and her silent partner is » physician, her other silent partner a chemist. She studies old pictures and shades and tints so carefully that she has developed the most subtle facial colour schemes in tho history of cosmetics, and as every American woman who can afford it goes to a beauty specialist to learn how to make up, even if she does not take a course of treatments, the result is that most smart women look as if they had no make-up, just good skins and youth. Fine English Features. “ Fundamentally, the Englishwoman has the advantage over the American. She has better facial bone structure. Her features are more determinate, and she does not run to double chins and hanging jowls as the American does quite early. But often she looks as if she had gone to a shop, bought a box of rouge, a lipstick, some powder, and an eyebrow pencil without any regard to harmony, and called it a day. “ What docs the American woman do? She first selects, or has selected for her, a powder foundation. It may lie a paste, a cream, or an oil which is fragrant and soothing. Perhaps she may need a darker shade in summer than in winter. This is rubbed in carefully all over the face with tho finger tips. Over that she uses a liquid or cream rougo which blends perfectly with the powder foundation, her own skin, and the colour of her eyes. She knows exactly where to place her rouge according to the contour of her face. “ Her lipstick is no longer so red and moist as to appear unpleasant. It is fashioned to deepen the real colour of her lips and to freshen them. _ It does not rub off. She knows that it is tho worst of policy to have poor and cheap powder, so she uses a soft ad-

hercut powder which is just the right shade—ono cannot use a pale pink powder on a cream skin, for example. This she applies as carefully as her other aids, and thus equipped she docs not need a vanity case, for her make-up lasts for hours. “ Not So Popular As It Was.” “ Beauty specialists do not recommend eyo make-up so readily as they used to do. Eyebrows arc creamed, and brushed and generally lightly pencilled, if more length and bettor shape arc necessary, and stray hairs are pulled out. Shadows on the upper and lower lids are avoided by most women except at night. Lashes are not heavily covered as they were, for, however good the product used, it may stick or flake. When used it is applied lightly and only to the upper lashes, llougc applied rather high on the cheeks deepens the colour of the eyes, and almost every woman in a dirty, dusty city like New York knows enough to give her eyes a good washing out at least once a day to keep them bright and clear. “ There is no doubt that the suntanned skin is not as popular as it was. hut who would daro to say that it will not come back to favour again? There is nothing more fickle than fashion ana no woman more delighted with changes than the American woman. At present she is looking better than she ever has.