AMERICAN SALESMANSHIP
SUPERIOR TO BRITISH MAJOR ASTOR’S VIEWS. Press Associate t—By Telegraph—Copyright. LONDON, July 21. Major Astor, M.P., has returned fi J om a tour of Australia; New Zealand, and Canada. He declares that his definite impression is that American salesmen seem frequently to understand the psychology of potential customers better that the British salesmen. 'Many of the British manufacturers studied Imperial . markets less closely than they should. He also returned with the belief that, thanks to the Australian sentiment towards ourselves and the quality of British goods, there was no reason why Britain should- not, in that market at any rate, give American mass production and. salesmanship a far harder run for its He maintained that a country that could hold the Australian motor cycle ,trade could capture the motor trade as well.
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Evening Star, Issue 19615, 22 July 1927, Page 5
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134AMERICAN SALESMANSHIP Evening Star, Issue 19615, 22 July 1927, Page 5
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