NEW ZEALAND FRUIT

Evening Star, Issue 19519, 29 March 1927, Page 5

NEW ZEALAND FRUIT

APPLE PUBLICITY CAMPAIGN MR L. S. AMBRY’S TRIBUTE. Press Association—By Telegraph—Copyright LONDON, March 28. (Received March 29, at 9.25 a.m.) A huge placard in the Strand, “New Zealand apples have arrived,” marked the launching of the New Zealand apple publicity campaign this morning at the High Commissioner’s office. Sir James Parr, in welcoming Mr L. S. Aniery (Secretary of State for the Dominions), acknowledged Britain’s help in marketing and. research, and said that he hoped it would lead to an improvement, in the ratios of consumption of foreign and Empire fruits. Mr Araery was photographed beside a pyramid of apples and flowers. He recalled his last visit to New Zealand, and said that the morning view of Auckland, with Sir James Parr, from Mount Eden was one of the most lasting impressions of his tour. He hoped that when the session ended he would again see the dominion and renew the old abiding impressions, and if it were possible to fortify his faith in the dominions’ future. He was confident that the Marketing Board’s inquiries would produce suggestions of great value to the Empire. The fact that New Zealand’s fruit exports had since the war increased twenty-fold was a wonderful tribute to organisation and enterprise He urged the producers to bear in mind the value of the Continental market, which was useful to absorb the overspill from the British market.

Colonel Gray reassured them that there was not the slightest fear of arsenic in New Zealand apples.