ADVERTISING NEW ZEALAND

Evening Star, Issue 18736, 11 September 1924, Page 9

ADVERTISING NEW ZEALAND

PREMIER QUITE SATISFIED. [Peb United Pkess Association.] WELLINGTON, September 11. Suggestions for the better advertising of Now Zealand overseas were placed before the Prime Minister and the Minister of Commerce to-day by a large deputation representing Wellington Chamber of Commerce and other associated chambers. The views of the chamber were presented by Mr H. D. Bennett, who, urged the - necessity for adequate publicity for the dominion's undoubted attractions, scenic and otherwise. A substantial sum would bo required to achieve the desired result. The Benefits derived from Wembley Exhibition would largely disappear without a sustained effort to follow. In reply, the Prime Minister said a great deal more was being done in regard to publicity than the New Zealand public was apparently aware of. The Empire Exhibition was a standing advertisement for New Zealand, and the Publicity Department was doing very good work journalistically, in the shape of articles in newspapers and magazines in regard to tne dominions tlio interests of the country were being pushed on every possible occasion. What he might call journalistic advertising was a most effective form of publicity. Personally, when ho was in England ho had been overwhelmed with requests to write something about the dominion, and he had complied. Quite recently he had completed an article on New Zealand for * Whitaker’s Almanac ’ at the request of the publishers. “ Our men in London,” said Mr Massey, “are very good at that sort of work. Scores of articles appear in the English newspapers, either written or inspired, about this country, and I am speaking of the principal papers, too. lam sure they are, having their effect.” Mr Massey indicated l that he was satisfied with the present system of publicity work.