WOMEN’S FASHIONS

Evening Star, Issue 17927, 24 March 1922, Page 4

WOMEN’S FASHIONS

THE PSYCHOLOGICAL FACTOR,

LONDON, March 11.

Psychology ns a factor in women’s dress was discussed in the King’s Court by Mr Justice M’On.rdlc, who asked who was really responsible for female fashions. Ho said to a witness, a leading West End male costumier: “Yon arc an expert?’’ “ I mav bo an expert,” replied the 'witness. “But not an export in women’s fickleness,” quoth the judge. “Women do not do it all—tbo big designers arc men. Why do they so prodigally serap materials and ideas? Is it the changing public taste, or do women demand it? H so, what determines the, public female taste?” The witness replied that he did not know. “ Fashion lacks psychologists,” said the judge. “ I have never met a psychologist in'the dress trade._ There ought to be some. It would avoid the present appalling losses in the trade.” The fashion expert of the ‘Daily Mail’ states that in addition to scarlet fashions colored lingerie will he worn in orange, red, purple, magenta, and magpie, with corsets to match.