COLOUR COUNCIL

Evening Post, Volume CXIV, Issue 50, 27 August 1932, Page 8

COLOUR COUNCIL

SHADES FOR THE AUTUMN

(From "The Post's" Representative.)

LONDON, 21st July.

Last November Mr. B. i\ Wilson created the fashion colours ,for this coming autumn. In doing so, and also in naming them, he took into consideration the Imperial Conference, with the result that the coming season should be a beautiful and patriotic one as far as women are concerned. A special feature of the autumn colours will be British Empire shades, including "Empire Blue," "Trafalgar Blue," "Canadian Wood," and "African Brown," while "Zanzibar" and "Afghan" will follow later. Other colours for morning and afternoon wear are to be: Browns—"Briarwood" and "Jacobean"; reds —"Holly Berry," "Nasturtium," and "Garnet"; yellows—"Marigold" and "Linseed"; greens-—"Juniper" and "Chestnut." Two deep rich vintage shades will become favourites subsequently, namely "Winetone" and "Black Tulip." Special colours for evening wear are to be "Opera Pink" " Love-in-the-Mist," 'Blue Steel," "Popcorn," "Golden Broom," and "Peach Blonde." • Mrs. Hayden Eorke, managing director of the American Textile Colour Card Association, is visiting Europe, and will shortly meet Mr. Wilson, of the British Colour Council, to discuss with him the subject of colour. COLOUR CARDS. In view of the importance attached to decisions made by statesmen and industrialists at the Ottawa Conference, it is of interest to those engaged in all branches of industry in which colour is a vital asset to sales, to know that the activities of the British Colour Council are to be considered at the Conference. The use of the council's seasonal fashion colour cards throughout the Empire will be advocated, and also the adoption of the British Standard Colour card for all the Pominions. The colour cards issued by the council are^ rapidly becoming the code books for shippors, in matters relating to colour, especially with those whose chief connections are with the Dominions. The sharper tones suited to the Dominions are considered when the seasonal fashion colours are created and expressions of appreciation have been received from various parts of the Dominions. New Zealand has made known this appreciation in no uncertain way. ; Londoners are informed that at a meeting of the New. Zealand Federation of Diapers, Clothiers, and Boot Retailers, held at Wellington in April, the following resolution was carried: — "That this federation welcomes 'the establishment of'the British Colour Council, arid appreciates its work in instituting British Standard Shade Cards for British people. It further recommends its members to support the Colour Council by active membership thereof." . ■ . "The spirit of co-operation signified in the resolution," says Mr. Wilson, augurs well for the success of the conference, and shows that .the first object of tho British Colour Council—namely, to place colour determination for the British Empire in British hands; —is becoming an accomplished fact." COLOUR HABMONIES. In an interesting little brochure entitled "Colour". Mr. Wilson remarks: "A meaning can bo attributed to- all colours—and as the emotions of a. person vary,--so. certain col ours ..will be selected-;to -express- their ; ..-,personaiity.. And this is true, not only of individuals, but of nations; therefore, according to tho spirit of the age, ..fashion colours will vary. Climatic conditions also help to determine colour fashions, for tho sun tends to take the heart out of. colour, and therefore colours which may be suitable for our grey skies would look dead in the bright sunlight of our Dominions. All these things are considered by the Colour Selection Committee of the British Colour Council Wheu preparing ranges for coming seaSons, and complementary colours arccreated for producing harmonies with essential seasonal colours."