CINEMA’S POTENTIALITIES
"in rJ3G it was estimated that the number of cinemas operating throughout the world was 84,000, and their average weekly attendances 220,000.000,” said Mr. J. B. Frizell, the educationist, spettking in Edinburgh. "lu Great Britain the number of cinemas is somewhere about 4800, and more than 20,000.000 people pass through their portals every week and about £40.000,000 per tittnum go into the cash registers of the picture houses from the public pocket. As a people.we have been indifferent or. possibly, unaware of the full potentialities of the cinema and of its importance in many phases of our national life. Today the book, for tiie great mass of the people, is slowly being replaced by tiie screen: to reach the popular mind we must apparently capture the eye.”
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https://paperspast.natlib.govt.nz/newspapers/DOM19381209.2.46
Bibliographic details
Dominion, Volume 32, Issue 65, 9 December 1938, Page 8
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129CINEMA’S POTENTIALITIES Dominion, Volume 32, Issue 65, 9 December 1938, Page 8
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