QUALITY FIRST, BUT NOT ONLY NEED

Dominion, Volume 30, Issue 42, 13 November 1936, Page 8

QUALITY FIRST, BUT NOT ONLY NEED

Lord Galway on Dominion

Produce

MARKET REQUIREMENTS MUST BE STUDIED

By Telegraph—Frees Association.

Christchurch, November 12,

“Quality is of first and most vital importance,” said the Governor-Gen-eral, Lord Galway, when declaring the Royal Show open at an official luncheon to-day.

"Here you are' producing goods in your primary industries of magnificent quality to send Home to British markers,” Lord Galway said, “but you must remember that that is not all you have to do. It is necessary for you to study very closely the requirements of those markets to see what consumers are asking for, so flint you can send to them produce of the quality they desire. It is no good adopting the ’take-it-or-leave-it’ attitude. If consumers on the Home markets find something more suitable to their tastes, they will simply say, •We will eat it.’ In that case it fe no good for you to nurse a grievance. You must find out what those consumers require and see that you are sending them produce conforming to their requirements.” Lord Galway offered the suggestion that there was great scope for development of the bacon and ham-curing industry. aud that, with development and the application of scientific methods in the industry, the amount of ham and bacon sold in Great Britain could be considerably increased.