1933 PLANS

Dominion, Volume 26, Issue 183, 1 May 1933, Page 4

1933 PLANS

The Mosio Company, Boston. soft drink manufacturer, probably vdl increase its newspaper space al least. 300 per emit, in .1933, according to Frank Al. A rebel’, chairman of the board, although plans were far from completed when he wrote. “The indications,” he wrote, “are that we shall increase newspaper space nt least 300 per cent. As you should know, newspapers are Ibe only proved 100 per cent, medium. We have already begun our outdoor campaign for 1933 about five months earlier than usual.” Tiie Moxie statement comes shortly after the action of the Coca-Cola Company, Atlanta, in appropriating £200.000 more for 1933 advertising than it did for 1932. having increased its appropriation ever? year since 1930, when it likewise added £200,000 to its budget. However, plans for the increased activity are. being kept flexible. The only comment of Turner Jones, vice-president in charge of advertising, was: “It may be that wc will move into the year slowly adding hole and there in the way of advertising so that it will bo impossible to make any complete announcement at any one time.” —Editor and Publisher.