Page 7 Advertisements Column 4

Dominion, Volume 26, Issue 103, 25 January 1933, Page 7

IN ALL OF THE BIG STORES they say the same .... “yfle recommend LUX for brightly-coloured fabrics” ■"> When the new materials I. IB ' wefe rst shown at the beginning of iMSV "7 the season, everyone doubted whether lip I ‘imwtiO wI MM such fragile and brightly-coloured J Ail fabrics could ever face soap and water. *1 ajF T’ • ‘ Would these lovely colours wash wM" wl without streaking or fading? JU Then the leading stores tested their f |Hb| netv materials by having them actually washed. Colours won’t fade, they H jm found, when washed in Lux. Even ''' « those dashing, multi-coloured stripes, so smart season, are perfectly HHBHBBIHr wlf sa^e in ux * ie s ent^e su<^s ' <ee P c °}° urs bright and clear—this SBa 5 test proved it I ; S I' ’ -Wk. ■Rfr.«i/fd Vi- m iMMllWlßfcflaaFl WV' | -Ifter washing with Lax. After washing with or- ; w I Colours are bright as dinary soap. Colours are y w —delicate fabric mi- streaked and faded —tex-•-yljS harmed. lure of fabric spoilt. to sce ie ux Washability Test Card when buying your new materials. .4cifiiil;ictiirers of these fine fabrics specify LUX in washing instructions CELANESE The makers of all well-known W < COURTAULDS brands of hosiery and underwear > S I w FERGUSON VOILES definitely specify LUX washing. IF WB* y TARANTULLE y They have proved that only when | M TOOTAL PIQUE VOILES washed in gentle LUX suds will 1,. TOOTISHA dainty garments give the best B SF ’ TRICOLINE service and keep their pretty H -.yi- ' J VIYELLA colours. . • * If iFft fitifv in tralvr .» * iFa aafc in LUX A LEVER PRODUCT-MADE IN NEW ZEALAND 5.1«9.8NZ