DOMINION PRODUCE

Dominion, Volume 26, Issue 69, 14 December 1932, Page 11

DOMINION PRODUCE

Sound Marketing Methods CREDITABLE WORK DONE Tlie opinion thatt the marketing of New Zealand produce in Great Britain was extremely creditable to all those concerned in this work was expressed bv Mr H. Buck, New Zealand manager of John Lysaght, Ltd., who returned by the Monowai yesterday morning from a six months’ trip abroad. Everywhere he went he had heard eulogistic references to New Zealand produce, particularly butter and lamb. “I had a good opportunity of observing the manner in which New Zealand produce is placed on the British market',” said Mr. Buck, “and can confirm the opinion that the disposal is extremely creditable to those concerned. It is well known that there are some districts where up to the present the efforts of the High Commissioner have not met with the success that might be expected, but taking into consideration the funds at his disposal, the results achieved have been good.” “In the Midlands, and particularly in the west, New Zealand produce is in every shop, well displayed, and the prices are such that everybody can buy. In Sheffield, one of the biggest manufacturers told me that he would not have anything but New Zealand lamb. One hears eulogistic references to the way the produce is turned out. particularly butter and lamb. In Australia, also, wonderful work is being done with the money at the disposal of New Zealand’s representative.” Mr. Buck said that people in Britain were extremely optimistic, and he thought her position was better than that of any other nation. “Being far removed from the Old World,” he continued. “New Zealanders do not always appreciate to the full the extent of happenings in England, for instance, the loan conversion and the flotation of Treasury bills. ' Although the position for manufacturers is still very difficult, I am convinced that Britain will win out, just as she does when she digs her toes in when she goes to war. One can talk about America and France having the gold, bud one cannot get away from the fact that London is still the financial centre, and if anybody wants anything they have to go there. “The coal and heavy steel districts are suffering most, but in others, which are manufacturing motors and radio apparatus, there is a boom, which is the result of Britain going off the gold standard, plus the effect of tariffs. Figures relating to the manufacture of radio apparatus are phenomenal. Last September, the Soviet was about one of the biggest buyers on the London market for heavy steel, and the indications when I left were that there would be further orders.”