WHERE TO ADVERTISE

Dominion, Volume 24, Issue 53, 26 November 1930, Page 16

WHERE TO ADVERTISE

Newspapers the Best

After a careful survey of the field of motion picture advertising, the Fox Theatres Corporation, operating hundreds of movie houses between the Mississippi River and the Atlantic seaboard announces that it has instructed its house managers, without decreasing their advertising appropriations, to drop all other forms of advertising and spend the money for. newspaper space. The Fox Company has found newspapers the "logical medium to advertise current programmes to the motion picture public,” Mr. G. S. Yorke, director of advertising, declared. He listed these reasons for this decision. Frequently the theatres must make quick changes in programmes. These can always be advertised in newspaper columns.

Increased space is always available in newspaper columns. Newspaper advertisements can be changed or corrected with greater dispatch, minimum cost, and greatest convenience.

Except in rare cases, theatrical advertisements in the newspapers do not have to compete with non-theatrical copy. Newspaper advertisements can be digested at the convenience of the reader. The decision was based largely on the experience of the Roxy Theatre in New York, which has used newspaper advertising exclusively