EMPIRE EXHIBITION
INSUFFICIENT PUBLICITY NEED TO ADVERTISE ABROAD London, Alarch 18. The “Daily Express,” supporting the contention that tho Empire Exhibition is insufficiently advertised abroad, quotes statements by the Canard and White Star Lines that they do not expect tho exhibition to make an appreciable difference in Atlantic traffic. Sir James Stevenson, chairman of the Exhibition Board, states that the board has never lost sight of the fact that tho exhibition must be advertised, but it must ciit its coat according to its cloth. The main present business was to open the exhibitioiand set the turnstiles clicking? If he intended to open a shop, he would not advertise till he was ready to meet customers. The “Daily Express” says is' bad business. Aloney should first be expended on publicity to bring in money at the turnstiles. Afessrs. Thomas Cook and Son admitted that' the exhibition was not being advertised extensively abroad. For a voar prior to tho San Francisco Exhibition in 1915 they were overwhelmed with posters. Alcssrs. Cook and Son are issuing Wembley posters on tho Continent. —Aus.-N.Z. Cable Assn.
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Bibliographic details
Dominion, Volume 18, Issue 151, 20 March 1924, Page 7
Word Count
181EMPIRE EXHIBITION Dominion, Volume 18, Issue 151, 20 March 1924, Page 7
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