Holloway and Advertising.

Cromwell Argus, Volume IV, Issue 193, 22 July 1873, Page 7

Holloway and Advertising.

Mr Grant, in the History of the Newspaper Press, in alluding to the profitableness of advertising, says : —" I speak on good authority when I say that during the last quarter of a century Mr Holloway has expended sums in advertising his ' ointment' ranging from £20,000 to £30,000 a year. Taking the average at £25,000, this would in twenty-five years give the enormous total of upwards of £625,000 expended by Mr Holloway in letting the world know the transcendent virtues of his ' ointment.' His advertisements appear in every paper of the globe in which the English language is read, and in some cases in foreign papers as well. People on hearing of the enormous expenditure of £600,000 during the last quarter of a century, will naturally exclaim, ' But can this enormous expenditure in advertisements ever pay I' All that it is necessary to say in answer is, that it does ; and I can make the supplemental statement with all confidence, because of the source of my information, that Mr Holloway is, after all this expenditure in advertising, a man whose fortune is not less—probably more—than the medium sum between £1,500,000 and £2,ooo,ooo—and further, that he has made up his mind to become a second Mr Peabody. Probably the most extensive advertiser in the world is a New York chemist of the name of Hcmbold. The sum which he weekly expends in advertising is so great, that were it not a well-attested fact it would not be believed. It is no less than £2OOO a a week. To some of the leading journals In; has paid as much as £750 for one insertion!"